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A Practical Customer Journey Audit for Small Businesses

A customer journey audit follows the experience from first discovery through purchase and follow-up. It helps you find the small points of friction that cause good prospects to hesitate, leave, or choose a competitor. Walk the journey yourself Search for your service the way a customer would. Open your listing and website on a phone. Check whether the offer is clear, proof is easy to find, pages load quickly, and the next step is obvious. Submit the form, call the number, and note how long a...